Find­ing pur­pose means more than find­ing a job (Daily Maverick)

Jan 26, 2026

Source: Daily Maverick – Published 23 January 2026

As the world of work becomes ever more unpre­dict­able, career coun­selling helps people nav­ig­ate change and build resi­li­ence by look­ing inward.

In this world, career coun­selling focuses on nav­ig­at­ing repeated trans­itions and devel­op­ing resi­li­ence. It is about employ­ab­il­ity and design­ing mean­ing­ful work-lives – not about find­ing a single “job for life”. It recog­nises that eco­nomic activ­ity is part of wider social real­it­ies. At its heart is the search for a sense of pur­pose.

As a career coun­sel­lor and aca­demic, I’ve been through dec­ades of innov­a­tion, research and prac­tice in South Africa and bey­ond. I have found that the work of US coun­selling psy­cho­lo­gist Mark Savickas offers a use­ful way to under­stand how people build suc­cess­ful and pur­pose-filled careers in chan­ging times.

His career con­struc­tion the­ory says that rather than try­ing to “match” people to the “right” envir­on­ment, coun­sel­lors should see their cli­ents as authors of their own careers, con­stantly try­ing to cre­ate mean­ing, cla­rify their career-life themes and adapt to an unpre­dict­able world.

Read the full article: https://www.pressreader.com/south-africa/daily-maverick/20260123/281930254389094

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